Privacy Policy: Data Collection and Usage
This policy explains what information MemoryFoamTalk collects, how we handle it, and the rights you have over your data.
Introduction & Scope
This Privacy Policy applies to all visitors and users of memoryfoamtalk.com. It covers every page on our site, including our mattress reviews, best picks, buyer's guides, and all other content sections.
We wrote this policy in plain language because legal boilerplate helps nobody. If something here is unclear, reach out through our contact page and we'll explain it directly.
Last updated: February 18, 2026
Information We Collect
We collect two categories of information: what you give us voluntarily, and what gets generated automatically when you browse the site.
Information You Provide
- Contact form submissions: Your name, email address, and the content of your message when you reach out to us.
- Newsletter sign-ups: Your email address when you subscribe to receive updates.
- Comments and feedback: Any text you submit through on-site forms, including product questions or review feedback.
Information Collected Automatically
- Device and browser data: Browser type, operating system, screen resolution, and device category (mobile, desktop, tablet).
- Usage data: Pages visited, time spent on pages, referral source, and click patterns.
- IP address: Collected by our hosting provider and analytics tools. We do not store raw IP addresses in our own databases.
- Cookies and similar technologies: Small files placed on your device to remember preferences and understand site usage. Our cookie policy covers this in full detail.
Note: We do not collect financial information. MemoryFoamTalk does not sell products directly, so we never process payment card data or billing addresses.
Your Data Rights
Regardless of where you live, we extend the following rights to every user:
- Access: You can request a copy of any personal data we hold about you.
- Correction: If something is inaccurate, let us know and we'll fix it.
- Deletion: You can ask us to delete your personal data. We'll comply unless we have a legal obligation to retain it.
- Opt-out: You can unsubscribe from marketing emails at any time using the link in every email we send. You can also disable non-essential cookies through your browser settings.
- Portability: Where technically feasible, we can provide your data in a standard, machine-readable format.
To exercise any of these rights, email us using the contact details at the bottom of this page. We aim to respond within about a month. For users covered by GDPR, CCPA, or similar frameworks, statutory response timelines apply where they differ from our standard window.
How We Use Information
Here's what we actually do with collected data, broken down by purpose:
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Responding to your inquiries | Name, email, message content | Consent (you contacted us) |
| Sending newsletters | Email address | Consent (you subscribed) |
| Improving site content and navigation | Usage data, device info | Legitimate interest |
| Detecting and preventing abuse | IP address, usage patterns | Legitimate interest |
| Displaying relevant affiliate links | Browsing context (page visited) | Legitimate interest |
We do not build individual behavioral profiles for advertising purposes. Our analytics focus on aggregate trends — which review categories get the most traffic, where readers drop off, which guides lead to the most time on page. That kind of thing.
Affiliate links on our site direct you to third-party retailers. When you click one, the retailer knows you came from MemoryFoamTalk, but we don't share your personal details with them beyond that referral signal.
Third-Party Disclosures
We share data with a limited set of third parties, and only when there's a clear operational reason.
Service Providers
- Hosting provider: Stores site files and processes server requests. Has access to server logs including IP addresses.
- Analytics platform: Receives anonymized usage data to help us understand traffic patterns.
- Email service provider: Stores subscriber email addresses and sends newsletters on our behalf.
Affiliate Partners
When you click an affiliate link, a cookie from the retailer may be placed on your device. That retailer's own privacy policy governs how they handle data from that point forward. We encourage you to review those policies before making a purchase.
Legal Requirements
We will disclose personal information if required by law, court order, or governmental regulation. This has not happened to date.
Transparency note: We do not sell, rent, or trade your personal information to data brokers, marketing firms, or any other third parties for their own commercial purposes. Period.
Updates & Contact Information
We review this policy periodically and update it when our practices change or when regulations require it. The "Last updated" date at the top of this page reflects the most recent revision.
For significant changes that affect how we handle previously collected data, we'll post a notice on our homepage and, where possible, notify subscribers by email.
Get in Touch
Questions, concerns, or data requests? We want to hear from you.
Reach out through our contact page and reference "Privacy Policy" in your message so we can route it to the right person quickly.
Contact UsYou can also review our Terms of Service and Cookie Policy for additional information about how we operate.